Finished Fr 11/1/13
The book offers some interesting insights about automobile design and marketing within the car industry, but the author's neo-conservative political bent is far too intrusive. To believe that global warming is a left-wing conspiracy theory, and Fox News is somehow notable for its courageous stand against the obvious is flat-out ridiculous. Although, I guess England's Prince Charles could probably cook up a dandy defense of 'The Divine Right of Kings'. Mr. Lutz's take on the American car industry could best be summed up by the statement, "The operation was a success, but the patient died". I could accept his opinion that too much 'over-thinking' goes on in the industry, and it's probably the fault of the way that business management is taught in American universities. However, I couldn't accept his viewpoint that this is caused by a 'left-wing' bias in education. I suppose he's trying to come across as 'a no nonsense kinda guy', but his neocon views soured me on his valid positions.
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