WORDS THAT WORK IT'S NOT WHAT YOU SAY, IT'S WHAT PEOPLE HEAR by Dr. Frank Luntz

Finished Mo 7/18/11

This is my second book by Luntz, and I have the same problem with this book as I did with, WHAT AMERICANS REALLY WANT...REALLY. Every issue has many different sides, and various ways of interpreting the controversy. Luntz could very well support the views of Slave Holders, or promote the concepts of Freedom From Slavery. There does not seem to be A Moral Center to his work, and I don't think that it really matters to him. He is the man who changed "Inheritance Tax" to "Death Tax". He claims that he is only interested in clarity of speech, but I think that in this instance he very much makes it look as if the government is doing something downright immoral. And, this tax only applies to multimillionaires and billionaires, yet it sounds like it would apply to the common person. This is a time in our nation's history where the tax base is the lowest that it has been since the late 1950's, and we do not have the money to pay our debts and provide needed government services. And, I think that if you are against any kind of tax on huge fortunes being passed along in these hard economic times, I think you are extremely naive, or maybe just in the employ of rich and greedy Americans.

However, what Luntz has to say is extremely informative, and regardless about how I feel about his politics, he has definitely changed how I "see" almost any political or social statements.

I think that this book should be read all high school students. What this country needs desperately is a nation of 'Critical Thinkers', and I think that Dr. Luntz understands that as well.